With the decreasing attention span of Internet users (which is now four seconds), creating meaningful and gripping content is becoming absolutely essential in content marketing. In order to create enthralling content it is always a good idea to look where the users are finding quality content. Did you know that 60% of all web traffic comes from online videos? Did you also know there were 184 … Read more

There is a fact floating around that is scary, frightening and jaw dropping. Are you ready for the truth? Can you handle the truth? If you answered “yes” to those questions, brace yourself: Heavy metal music is the largest and most diverse musical genre in the world. Now pause and let that sink in. The term heavy metal, especially over the past decade, has warped into … Read more

A Washington Post reporter interviewed Blendtec founder Tom Dickson this week for a story about kitchen appliances. Already a YouTube sensation, Dickson said the journalist found out about his company from an unlikely source. “She said the only reason she called is because her 21-year-old son said mine is the best blender in the world,” Dickson said in an interview in Salt Lake City. This illustrates … Read more

If you can muster up 1% more creativity than your competitors, you have an 80% higher chance of achieving the upper hand (I made up that stat, but 78% of stats are made up anyway). Too many small businesses settle for little creativity in place of stability. The risk and cost of jumping outside the box can seem somewhat foreboding. But thinking outside the box is … Read more