Posts Tagged ‘Viral marketing’

CDs Are Being Left For Dead

You’re reading this right: the compact disc is a ship sailing on ‘E’ and nearly all engines are failing. I just recently read an article from Side Line Music Magazine that states by the end of 2012, if not earlier, major music labels plan to sink the CD-format ship and replace them with download/stream only releases. To be honest, is this really a surprise? In my … Read more


Marketing Strategies That Work. Sincerely, Heavy Metal

There is a fact floating around that is scary, frightening and jaw dropping. Are you ready for the truth? Can you handle the truth? If you answered “yes” to those questions, brace yourself: Heavy metal music is the largest and most diverse musical genre in the world. Now pause and let that sink in. The term heavy metal, especially over the past decade, has warped into … Read more


Business Goes Viral Asking ‘Will it Blend?’

A Washington Post reporter interviewed Blendtec founder Tom Dickson this week for a story about kitchen appliances. Already a YouTube sensation, Dickson said the journalist found out about his company from an unlikely source. “She said the only reason she called is because her 21-year-old son said mine is the best blender in the world,” Dickson said in an interview in Salt Lake City. This illustrates … Read more




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