Among professional athletes, NBA players were some of the first to have prominent profiles on Twitter. Now the league is embracing that passion for social media by producing T-shirts with players’ Twitter handles instead of their last names above the jersey numbers printed on the back. Jeremy Lin, Carmelo Anthony and Chris Paul are now @JLin7, @carmeloanthony and @CP3. An NBA spokeswoman told Mashable the league … Read more

Talking on the phone with a passenger in the car is annoying and inconsiderate. Men should walk street-side of the sidewalk so women can safely side walk. Secondhand smoke kills, too. The common thread here is etiquette. Everyday etiquette evolves, which is why new recommendations for social graces are continually introduced. While it is common knowledge that it is impolite to chomp gum during a business … Read more

Social media has become a main source for communication and information. According to AGBeat, nearly half of all Americans are now members of at least one social network, which is double the proportion from just two years ago! Out of all American adults 79% use the internet and 47% use at least one social media site. With these numbers continually on the rise, businesses need to … Read more

Whether you love him or hate him, you have to give him props.  Justin Bieber is a marketing wizard, and it doesn’t look like he’s going to slow down anytime soon.  Ever since his first album, My World, came out in 2009, the kid has been unstoppable. You may be asking yourself at this point “How is this 17 year old kid a marketing genius?”  I’ll … Read more

Four years ago a little known senator, Barack Obama, became the forty-fourth President of the United States of America. Experts suggest that one of the most influential factors for President Obama’s win in the previous election was his engagement on social media channels. Social media marketing is an often misunderstood and underutilized tool for politicians and even businesses. These channels have the ability to reach out … Read more

In 2012, your social media marketing strategy is going to be more important than ever before. The responsiveness of consumers to traditional advertising continues to dwindle, and consumers continue to rely on their friends for information on the best products and services. In such an environment, social media easily becomes one of the most powerful marketing tools available to businesses. Change Is Coming: Google+ and Personalized … Read more

A string of tweets this morning had critics across the country turning their cross hairs on The Onion, a media outlet focused on delivering satire. A scare that prompted response from officers on Capitol Hill now has social media marketers asking: How far is too far? Let’s review. The Onion sent this message this morning via Twitter: Breaking: Witnesses reporting screams and gunfire heard inside Capitol … Read more

The first tweet was vague. “Helicopter hovering above Abbottabad at 1AM (is a rare event).” There were soon several helicopters and gunfire in the quaint Pakistani town and a 33-year-old computer programmer in the neighborhood continued tweeting. “The few people online at this time of the night are saying one of the copters was not Pakistani,” read one tweet from the man. According to the Associated … Read more