I graduated with my Bachelor’s degree almost six months ago, but today I will be walking in the University of Utah commencement ceremony to make it official. Since obtaining my Bachelor’s degree and entering the professional workforce, I have learned a few things that I wish I had been told before or early on in my college career. So in the spirit of the graduation season, … Read more

After a previous post I wrote concerning Facebook business pages, I was approached by a writer for Amex Open Forum and asked further questions about ways to maintain these types of pages. The article turned out great, so I thought I would share just a few more additional insights that may help improve your efforts. 1. What’s the biggest piece of advice you have for a … Read more

Four years ago a little known senator, Barack Obama, became the forty-fourth President of the United States of America. Experts suggest that one of the most influential factors for President Obama’s win in the previous election was his engagement on social media channels. Social media marketing is an often misunderstood and underutilized tool for politicians and even businesses. These channels have the ability to reach out … Read more

In 2012, your social media marketing strategy is going to be more important than ever before. The responsiveness of consumers to traditional advertising continues to dwindle, and consumers continue to rely on their friends for information on the best products and services. In such an environment, social media easily becomes one of the most powerful marketing tools available to businesses. Change Is Coming: Google+ and Personalized … Read more

Writing magnetic marketing content is essential, no new news there. Yes, crafting quality content is critical, but there is more to it than writing words and wishing it works. The thing is: great content doesn’t distribute itself. Like salt and pepper, content marketing is perfectly paired with social media. Social media is a vital vehicle practically designed to help your content circulate. Without it, your killer … Read more

Twas the night before Christmas, and all through the work place, the keyboards are silent, and monitors blank. With the excitement of the season and the holiday cheer, you forget about your social media, thinking “We can catch up next year!” Your social silence was noticed and caused such a clatter, your followers sprang into action to see what was the matter. Away to their computers … Read more

Social media has become a huge part of marketing, but the fact is you can’t do it all. Everyday there are new sites popping up and it’s tough to keep up. Your best bet is to narrow your social media prospects down to what can best help your company make money. In order to help your social media efforts, I’ve listed the six classifications of social … Read more

Marketing . . . marketing is what brings us together today. For better or for worse, our society has come to be largely dominated by marketing. Everything is being marketed, which makes it really tempting for a marketer to shout louder than anyone else to make sure their message is heard. The problem with this strategy is that the louder you shout the less people trust … Read more

Pinterest is the latest craze and social media platform that allows users to organize content they find on the Internet via “virtual pinboard.” A virtual pinboard is made up of a series of “pins” that users create from images. Users are also able to browse other user’s pins, re-pin their content, and follow pinboards they find interesting. Sounds simple enough, right? The Benefits of Pinterest Pinterest, … Read more