I recently had an interview with Mandy Alfrey of The Buzz, who is a Social Media Architect, coach, and frequent speaker/trainer at the Utah Business Experts. During the National Association of Realtors conference at which she was a speaker, she was kind enough to grant me a phone interview to share some of her vast reservoir of social media expertise. We all know that business Facebook … Read more

You’re reading this right: the compact disc is a ship sailing on ‘E’ and nearly all engines are failing. I just recently read an article from Side Line Music Magazine that states by the end of 2012, if not earlier, major music labels plan to sink the CD-format ship and replace them with download/stream only releases. To be honest, is this really a surprise? In my … Read more

I recently joined the team at PRMarketing.com as a graphic designer. I’m going to be honest, I’ve been in the design world for a little while but this is my first job in which I work alongside other actual designers. It has been a sharp learning curve and in the couple of weeks I’ve been here I’ve grown a lot. The first thing I realized when … Read more

There is a fact floating around that is scary, frightening and jaw dropping. Are you ready for the truth? Can you handle the truth? If you answered “yes” to those questions, brace yourself: Heavy metal music is the largest and most diverse musical genre in the world. Now pause and let that sink in. The term heavy metal, especially over the past decade, has warped into … Read more

A lot of entrepreneurs are surprised when I tell them that their business is all about content marketing. This is especially true for B2B service firms where success means not only offering a good service at a fair price but also proving your ability to be a good partner and trusted adviser for your clients. It’s important to remember that B2B clients aren’t just looking to … Read more

Are you tired of Internet press releases falling flat, frustrated because they receive just a few thousand headline impressions? Are you dying for just one reporter to call and ask about your company? Maybe your business has a new CEO or adopted a highway to clean up trash, and nobody knows. You need some online PR. Businesses have options for marketing themselves online –  social media, … Read more

Peter Shankman, entrepreneur and founder of HARO (Help a Reporter Out), recently sent out a tweet to Morton’s The Steakhouse.  Shankman frequents Morton’s and as a joke sent a tweet before jumping on a plane from Florida to New Jersey.  The tweet read, “Hey @Mortons – can you meet me at Newark airport with a porterhouse when I land in two hours? K, thanks. =)”.   Somebody … Read more

A Washington Post reporter interviewed Blendtec founder Tom Dickson this week for a story about kitchen appliances. Already a YouTube sensation, Dickson said the journalist found out about his company from an unlikely source. “She said the only reason she called is because her 21-year-old son said mine is the best blender in the world,” Dickson said in an interview in Salt Lake City. This illustrates … Read more