Public relations professionals are often on the go and looking for new ways to manage their time. There are thousands of smartphone apps designed to make working and life in general easier. Here are seven recommendations that can help both communicators and other business professionals who are on the go. Flipboard – Free Ever wish all of your favorite social networks and websites could be viewed … Read more

Next time you’re preparing to announce to the local press that your company has hired a new director, one word of advice: Don’t. Do not issue press releases about your latest store opening or how much your company grew in the past 12 months. Nobody cares! While gaining coverage in the local media requires effort, getting written about in the newspaper or talked about on television … Read more

The Associated Press is making it easier to use AP style in your writing with its release of a tool that edits copy for you. As a student of the “AP Stylebook” (the journalist’s bible) I know that “more than” is preferred to “over” when writing about numbers. Over … generally refers to spatial relationships: The plane flew over the city. More than is preferred with … Read more

Are you tired of Internet press releases falling flat, frustrated because they receive just a few thousand headline impressions? Are you dying for just one reporter to call and ask about your company? Maybe your business has a new CEO or adopted a highway to clean up trash, and nobody knows. You need some online PR. Businesses have options for marketing themselves online –  social media, … Read more

Peter Shankman, entrepreneur and founder of HARO (Help a Reporter Out), recently sent out a tweet to Morton’s The Steakhouse.  Shankman frequents Morton’s and as a joke sent a tweet before jumping on a plane from Florida to New Jersey.  The tweet read, “Hey @Mortons – can you meet me at Newark airport with a porterhouse when I land in two hours? K, thanks. =)”.   Somebody … Read more

Yesterday we hit a PR home run. We got one of our clients featured on eight different segments of a highly-viewed morning show. Piece of cake, right? Well, if you know what you are doing, yes, it can be. But even with the best story, it is sometimes hard to get a reporter to bite. If you want the attention of the media, we recommend the … Read more

According to the pew Internet and American Life Project, 75 percent of Americans get their news online. Researchers at Nielsen/Net Ratings claim that Yahoo and Google News have larger audiences than CNN or BBC. This dramatic shift in news consumption requires a shift in strategy in order to reach your audience. How can a website compete in this space and get heard? The answer many businesses … Read more

The American Marketing Association in Utah this week welcomed Lori Gilson as its newest vice president of community relations and charitable affairs. Gilson is the president of Bluffdale-based PRMarketing.com. Gilson said she is busy forming a committee for the AMA, which will focus on helping charities and small businesses market their wares. “I want the AMA to become very involved in the community in assisting small … Read more

Experts say blogging still one of the best ways to reach new customers Bloggers were surprised this week when an editor at The Huffington Post tweeted that the online newspaper was ending its popular Download Squad blog. Though puzzled, bloggers insisted the move was not a sign that theirs is a dying art form. In fact, a blog on your company’s website is still one of … Read more

Some of the most influential minds in social media and Internet marketing huddled this week in Park City, Utah. The Digital Publishing Summit heard from a marketing expert at The Huffington Post who said that when it comes to wooing consumers, traditional media like newspapers and magazines continue to get it wrong. “They are trying to apply old models to this new realm and it is … Read more