Google makes changes to their algorithm frequently. These changes affect how websites rank in the search engine results. However, none of their recent changes have had quite the effect as this week’s algorithm update. In fact, SEO.com’s Greg Shuey indicated that this update is one of the worst updates in years in regards to eliminating webspam.
The Back Story
Earlier this week, Google’s Matt Cutts announced that they are going live with an over-optimization algorithm update. We started seeing the first impacts of this update on the evening of April 24th. The update focuses on cleaning up webspam and taking action against sites that violate Google’s guidelines.
What Does This Mean?
Depending on your on-page and off-page optimization strategies, your website may have taken a dive. We have heard from a number of our clients that do SEO on their own, as well as those that utilize SEO firms, that their rankings have suffered. We work closely with a few SEO companies that optimize sites and build links the right way, but it is my belief that many SEO firms (especially overseas) use gray and black hat tactics. Eventually, Google notices and these sites are penalized heavily.
So, Now What?
Hire an online PR firm. Now. Seriously. None of our clients with a budget for good, strong, relevant content have seen issues. If you work with a PR company that writes quality articles and works hard to promote those articles on news sites, relevant blogs, and trade magazines, you will receive quality links from pages with high PageRanks (in addition to new customers). These links are relevant, and will build your online authority quickly, landing you at the top of the search engines faster than writing crappy content and spinning it 20 times. Bad SEO firms, bad!