Next time you’re preparing to announce to the local press that your company has hired a new director, one word of advice: Don’t. Do not issue press releases about your latest store opening or how much your company grew in the past 12 months. Nobody cares! While gaining coverage in the local media requires effort, getting written about in the newspaper or talked about on television … Read more

Are you tired of Internet press releases falling flat, frustrated because they receive just a few thousand headline impressions? Are you dying for just one reporter to call and ask about your company? Maybe your business has a new CEO or adopted a highway to clean up trash, and nobody knows. You need some online PR. Businesses have options for marketing themselves online –  social media, … Read more

Yesterday we hit a PR home run. We got one of our clients featured on eight different segments of a highly-viewed morning show. Piece of cake, right? Well, if you know what you are doing, yes, it can be. But even with the best story, it is sometimes hard to get a reporter to bite. If you want the attention of the media, we recommend the … Read more

The American Marketing Association in Utah this week welcomed Lori Gilson as its newest vice president of community relations and charitable affairs. Gilson is the president of Bluffdale-based PRMarketing.com. Gilson said she is busy forming a committee for the AMA, which will focus on helping charities and small businesses market their wares. “I want the AMA to become very involved in the community in assisting small … Read more

Some of the most influential minds in social media and Internet marketing huddled this week in Park City, Utah. The Digital Publishing Summit heard from a marketing expert at The Huffington Post who said that when it comes to wooing consumers, traditional media like newspapers and magazines continue to get it wrong. “They are trying to apply old models to this new realm and it is … Read more

3 Ways to Get More Media Coverage In “A River Runs Through It,” Paul Maclean (played by Brad Pitt in the movie) hooks up with a monster fish. The fish streaks down the river like a lightning bolt. To keep the fish on the line, Paul jumps into the river and is swept downstream. He finally brings the fish to the bank, holds it up by … Read more