Next time you’re preparing to announce to the local press that your company has hired a new director, one word of advice: Don’t. Do not issue press releases about your latest store opening or how much your company grew in the past 12 months. Nobody cares! While gaining coverage in the local media requires effort, getting written about in the newspaper or talked about on television … Read more

Are you tired of Internet press releases falling flat, frustrated because they receive just a few thousand headline impressions? Are you dying for just one reporter to call and ask about your company? Maybe your business has a new CEO or adopted a highway to clean up trash, and nobody knows. You need some online PR. Businesses have options for marketing themselves online –  social media, … Read more

Yesterday we hit a PR home run. We got one of our clients featured on eight different segments of a highly-viewed morning show. Piece of cake, right? Well, if you know what you are doing, yes, it can be. But even with the best story, it is sometimes hard to get a reporter to bite. If you want the attention of the media, we recommend the … Read more