It’s that time again my friends – the time to kick back and relax…and to start writing your New Year’s resolutions! You may already have dieting, working out, and cutting back on soda on your list (don’t we all) but something you should be considering doing for the coming New Year is a content audit to gauge the effectiveness of your content marketing efforts. What exactly … Read more

Writing magnetic marketing content is essential, no new news there. Yes, crafting quality content is critical, but there is more to it than writing words and wishing it works. The thing is: great content doesn’t distribute itself. Like salt and pepper, content marketing is perfectly paired with social media. Social media is a vital vehicle practically designed to help your content circulate. Without it, your killer … Read more

Pinterest is the latest craze and social media platform that allows users to organize content they find on the Internet via “virtual pinboard.” A virtual pinboard is made up of a series of “pins” that users create from images. Users are also able to browse other user’s pins, re-pin their content, and follow pinboards they find interesting. Sounds simple enough, right? The Benefits of Pinterest Pinterest, … Read more