Approximately 50 percent of visitors to landing pages bail in eight seconds. And while that amount of time might be the length of a decent first kiss, it’s hardly enough time for strong conversion rates—but it can be done. A headline is the first impression on a prospective customer, and sometimes, a headline is the only impression. The fact is there is a lot riding on … Read more

Last month I decided to purchase one of Papa John’s heart-shaped pizzas to surprise my hubby for Valentine’s Day. Papa John’s was promoting the pizza like crazy, and they estimated that they would sell 75,000 heart-shaped pizzas for Valentine’s Day 2012. In order to ensure that I would receive the hyped-up heart-shaped pizza, I placed my order online the day before. The pictures of the heart-shaped … Read more

The power of the pen has always intrigued me. To think that the written word can actually persuade people, well, that’s amazing. Granted, most of us have traded pens for keyboards, but the impact is still the same. Content marketing at its core is about changing the way people feel and influencing the way people behave. So how exactly do you make content marketing work for … Read more

With content marketing gaining steam, and more and more companies employing bloggers to spread their message, new writers sometimes ask: should links in my posts open in new tabs? The easy answer: Abso-freakin’-lutely! Otherwise, consider how much website traffic you might push away by allowing links (especially external links) to open in the same tab as your blog post. Blog readers appreciate links that deliver news … Read more

With the decreasing attention span of Internet users (which is now four seconds), creating meaningful and gripping content is becoming absolutely essential in content marketing. In order to create enthralling content it is always a good idea to look where the users are finding quality content. Did you know that 60% of all web traffic comes from online videos? Did you also know there were 184 … Read more

Some cynics say, “blogging is so 2004”—except it’s totally not. As new social media continually emerges additional discussions erupt debating the importance of blog writing. But while others insist blogging is broken and attempt to bury it alive, the rest of us smile inward at the accusation, grab a laptop, and start to write compelling content to solidify our online presence. Sure, it ain’t as easy … Read more

It’s that time again my friends – the time to kick back and relax…and to start writing your New Year’s resolutions! You may already have dieting, working out, and cutting back on soda on your list (don’t we all) but something you should be considering doing for the coming New Year is a content audit to gauge the effectiveness of your content marketing efforts. What exactly … Read more

Writing magnetic marketing content is essential, no new news there. Yes, crafting quality content is critical, but there is more to it than writing words and wishing it works. The thing is: great content doesn’t distribute itself. Like salt and pepper, content marketing is perfectly paired with social media. Social media is a vital vehicle practically designed to help your content circulate. Without it, your killer … Read more

Marketing . . . marketing is what brings us together today. For better or for worse, our society has come to be largely dominated by marketing. Everything is being marketed, which makes it really tempting for a marketer to shout louder than anyone else to make sure their message is heard. The problem with this strategy is that the louder you shout the less people trust … Read more

Content drives the Internet—and as a copywriter I’m stoked that the keyboard is the crutch of it all. Even in transitional times where traditional media is shifting in significance compared to social media, there isn’t a single form of communication that doesn’t at least start with words. It’s at this point I would like to begin with the bottom line: content marketing will never be replaced. … Read more