How Do You Tell YOUR Story?
by Marilyn Buckner, October 12, 2011
A close friend told me recently about a presentation he had attended given by a speaker we had both heard before. The objective of the session was clearly stated in the program, but was by and large ignored. Instead, the presenter relied on his stand up ability and spent the bulk of the hour speaking primarily about his life experiences and accomplishments. This wouldn’t have been … Read more
Marketing Strategies That Work. Sincerely, Heavy Metal
by Matt Peterson, October 10, 2011
There is a fact floating around that is scary, frightening and jaw dropping. Are you ready for the truth? Can you handle the truth? If you answered “yes” to those questions, brace yourself: Heavy metal music is the largest and most diverse musical genre in the world. Now pause and let that sink in. The term heavy metal, especially over the past decade, has warped into … Read more
Netflix to Qwikster: Brand Development Gone Bad?
by James Anderson, October 5, 2011
Many of you have heard about the issues concerning Netflix and its change in service, some of you might have even be affected by the recent 60 percent price increase. Netflix also introduced their newly branded DVD service, Qwikster. These decisions have caused a huge uproar in their client base, resulting in thousands of cancellations and an 11 percent drop in their stock. There are several … Read more
Are You Memorable?
by Lori Gilson, January 3, 2011
Our Chrysler Sebring died in the middle of the freeway during evening rush hour. For about 90 minutes, we were really scared, and knew it was a short amount of time before a semi plowed into our car and we ended up in the ER. The good news, we made it through the evening without injury. The bad news, our Sebring was not repairable. What did … Read more


