With content marketing gaining steam, and more and more companies employing bloggers to spread their message, new writers sometimes ask: should links in my posts open in new tabs? The easy answer: Abso-freakin’-lutely! Otherwise, consider how much website traffic you might push away by allowing links (especially external links) to open in the same tab as your blog post. Blog readers appreciate links that deliver news … Read more

A lot of entrepreneurs are surprised when I tell them that their business is all about content marketing. This is especially true for B2B service firms where success means not only offering a good service at a fair price but also proving your ability to be a good partner and trusted adviser for your clients. It’s important to remember that B2B clients aren’t just looking to … Read more

Blogs have become like satellite TV channels, there are far too many, and most of them are a waste of your time. How do people find the good ones? Blog surfing. Once a blog surfer finds a blog to ride they subscribe through an RSS feed. With more than 151 million searches a month on “what/how to blog”, you aren’t alone in wondering what to write. … Read more

Experts say blogging still one of the best ways to reach new customers Bloggers were surprised this week when an editor at The Huffington Post tweeted that the online newspaper was ending its popular Download Squad blog. Though puzzled, bloggers insisted the move was not a sign that theirs is a dying art form. In fact, a blog on your company’s website is still one of … Read more