Online Public Relations
Public relations once revolved almost entirely around media relations. With PRMarketing.com, the concept of online PR means a lot more than that. We focus on what public relations was meant for: developing relationships with your customers, potential customers and stakeholders — wherever they may be.
Media relations is still a part of a smart PR campaign, but the traditional media doesn’t reach the public like it once did. In today’s world, your audience is everywhere: from search engines like Google, Yahoo and Bing; to social media like Facebook and Twitter; to innumerable blogs, websites, and emerging devices and media sources.
Public relations with PRMarketing.com is about identifying your target “public” and creating the best strategies to build solid relationships. PRMarketing.com’s strategy involves these PR services:
Online/Social Press Releases
The traditional press release is dying slowly. But the online and social press release is full of life. It’s a rebirth for press releases. Gone are the days where you spend hours writing, editing, approving, and editing (again) a press release, then send it to editors hoping someone will write a story on it. Press releases in those days rarely made it past the editor for anyone else’s eyeballs.
Today, press releases can be spread online to thousands overnight. Well-written press releases can boost exposure, build a positive image, and increase the awareness of a company or brand – through mainstream media, industry websites, online publications, blogs and social media. As a strong side effect, online press releases also increase a brand’s presence in the search engines and can drive significant website traffic when written with the right keywords and links.
Targeted Media Relations
What “Media” is today might depend on who you ask. With social media, bloggers, industry sites or traditional news outlets like newspapers, magazine, radio and TV, it can be tough for a business to know how to directly target the influencers that will most effectively spread their message. We identify those key sources, build a strategy to develop the right relationships, and use those contacts as leverage to promote your story and brand.
Online Image/Reputation Management:
Our SEO team keeps positive search results about your company high in the search engines. We utilize real-time monitoring of what’s being said online through blogs, social media and other sites and then take immediate action on positive or negative comments by adding other comments, sending a release, or whatever may be appropriate.
Every company everywhere should take their online public relations’ temperature. How connected are you to your customers or target audience? With a world consistently connected, the competition and processes for building online relations to increase business are more diverse and difficult than ever. PRMarketing.com provides PR online in a way your audience will receive and embrace it.
