Approximately 50 percent of visitors to landing pages bail in eight seconds. And while that amount of time might be the length of a decent first kiss, it’s hardly enough time for strong conversion rates—but it can be done. A headline is the first impression on a prospective customer, and sometimes, a headline is the only impression. The fact is there is a lot riding on … Read more

Any account manager has been there,–working on a project with the deadline looming in the near future and suddenly you hit a bump in the road that puts the project on halt. Whether it is a white paper, press release, blog post, or any other type of deliverable, there are a few things you can do to help ensure that you overcome the hurdle and still … Read more

Public relations professionals are often on the go and looking for new ways to manage their time. There are thousands of smartphone apps designed to make working and life in general easier. Here are seven recommendations that can help both communicators and other business professionals who are on the go. Flipboard – Free Ever wish all of your favorite social networks and websites could be viewed … Read more

I recently came to the stark realization that I’ve been living a lie most of my life. I’ve been one of those women who frequently get asked, “How do you do it all?” In asking that question, they are referring to my working full time at a marketing firm, working part time in real estate, keeping a large home clean, decorated and organized, keeping a three … Read more

I graduated with my Bachelor’s degree almost six months ago, but today I will be walking in the University of Utah commencement ceremony to make it official. Since obtaining my Bachelor’s degree and entering the professional workforce, I have learned a few things that I wish I had been told before or early on in my college career. So in the spirit of the graduation season, … Read more

When I made the switch from SEO Manager to Account Executive I didn’t realize how deep my SEO roots were until others started asking me about it. Much like topics of religion or raising children, I’m not about to go preaching proper SEO to people. However, one thing I can’t avoid is helping people with the basics such as search engine optimization on your site that … Read more

Google makes changes to their algorithm frequently. These changes affect how websites rank in the search engine results. However, none of their recent changes have had quite the effect as this week’s algorithm update. In fact, SEO.com’s Greg Shuey indicated that this update is one of the worst updates in years in regards to eliminating webspam. The Back Story Earlier this week, Google’s Matt Cutts announced … Read more

Managing a PR campaign on a budget is not always easy. However, there are ways that you can make a PR campaign, and your life, a lot simpler. I believe in simplicity. My job as the director of client services requires me to contact multiple clients every single day to help plan PR campaigns and offer the best advice. It also requires that I stay on … Read more

The CEO of Best Buy, Brian Dunn, recently resigned, and many financial analysts are saying that this is the beginning of the end for the electronic giant.  Whether or not that’s true, there’s no doubt that the Best Buy brand needs a major facelift if they want to remain a major player in the game. Brand irrelevancy is one thing both small and large companies  fear. I recently came … Read more

They are out there virtually everywhere: myriads of programs, processes and plans to help the average Joe think he can perform like a marketing Merlyn. “All you have to do is follow these simple steps,” they’ll tell you and many of them will even provide this “proven” plan free of charge. With dollars to be saved dancing in their eyes, the unwary marketer-to-be, a.k.a. company president, … Read more