Positioning and Message Development
Each company needs a brand and message that resonates with consumers and drives customer loyalty. Without a brand development strategy, it doesn’t matter what marketing or advertising the company engages in.
The right message is like the foundation of a house. With the wrong message, any marketing campaign will fall flat.
PRMarketing.com is uniquely positioned to create such a message in any format. Companies need brand development and management that is consistent from print to websites, landing pages and social media. They need cohesion between writers, designers and their own marketing team. PRMarketing.com is made up of storytellers that know how to create the right message that sticks with their audience and will bring them back again and again – and PRMarketing.com knows how to distribute that message to the right, key people.
With clear communication between the client, PRMarketing.com will build and manage a brand model and provide messaging that defines and builds the company’s corporate brand, and also specializes in messaging for individual products and services.
Before a company takes a step, it’s crucial to map out a plan. Each industry is unique. Each customer base is unique. The company that understands their competitors, and understands the target, will beat their competition. PRMarketing.com helps clients understand competitors, their industry and what marketing strategies have the highest chance for success. We will dig deep into numbers, stats and surveys and bring back brand development strategy ideal to spread the message of a company most efficiently.
This will provide a foundation from which every step of the business can look to in each decision. With the right research in place, companies will also be able to define their own brand, the voice, what strategies will work, and which direction to go.
Successful campaigns don’t rely on guesses. Successful campaigns rely on hard data that drives each decision. PRMarketing.com works closely with CrowdofPeople.com to deliver the power of crowd sourcing to help each campaign be successful.
With crowd sourcing, your campaigns and ideas can be judged first by a large group of people before they go live. Whether it is logo design, a website design, or anything, PRMarketing.com can get the idea in front of a mass amount of people so you can understand what may or may not be successful in the long run.
After the development of a company’s brand and defining the company’s brand, PRMarketing.com will design (or in some cases, redesign) the corporate image – including logo, website and other marketing materials to make sure each item is in harmony with the brand strategy. We will also do training with executives and employees so the entire team is onboard with the new direction.
Once everything is in place, PRMarketing.com will consult on what directions to take to get the most exposure for the brand through public relations and online marketing.