With the rapid increase of social media outlets, unique and noteworthy content seems hard to come by for businesses today. Instead of sharing what’s being served at the company lunch or asking what the public’s plans are for the evening, we have some ways to capitalize on those engagement levels and create viral social media content.
This content is referred to as a meme, which is defined as any piece of image-based content that is shared between people on a social platform. A meme can include animated gifs, captioned photos or viral videos, and for the most part a few of these bad boys can brighten anyone’s mood and boost engagement levels through the roof. In fact, HubSpot states that 40 percent of people will actually respond better to visual information over plain text. Sites like Pinterest and Tumblr are practically dedicated to hosting such content, but you can typically find a meme on any social platform on any given day.
So as businesses drone on with their questions begging followers to engage, you can set yourself apart from the crowd by providing content that is engaging all on its own. I have highlighted a few of my favorite memes.
You have an opportunity to caption a photo to tie it back to your company, brand or idea as part of your social media marketing strategy; however, another great way to utilize memes is better depicted in the image below.
This image makes the text pop and draws more attention to the promotion or event. It is also a great way to get people to share your relevant content. Picking a trending topic and tying it back to your brand is a great way to gain strong brand awareness. Below is a fun infographic design that ties a zombie apocalypse with a solar power company. An infographic, on average, actually increases traffic by 12 percent, according to AnsonAlex.com.
Imagery has been a part of marketing since its inception, but these new methods of sharing content are a great way to cut your costs and expand your creative focus!
About the author
Managing accounts isn’t just about wining and dining clients, and Britney gets that. Britney is a strategic, client-facing marketing junkie who exceeds client business goals. She works smart, collaborates and has fun with people. She comes fresh from the University of Utah with a bachelor’s degree in marketing. Beyond her ability to manage multiple clients and develop marketing strategy, Britney has a keen attention to detail and a great attitude.