If social media engagement was a competition between the most recent Olympics, the winners would look something like this.
• Bronze Medal: 2008 Summer Games in Beijing
• Silver Medal: 2010 Winter Games in Vancouver
• Gold Medal: 2012 Summer Games in London
The London Olympics are already being coined the “socialympics,” and this month will definitely usher in a new era of expectations for the games. In 2008, Twitter had 6 million accounts and Facebook had 100 million users. Today, Twitter is looking at 140 million users and Facebook is a network of 900 million people. Come the end of the month, we’re all about to see just how much influence social media has around the world.
The truth is we’ve adopted all kinds of new behaviors because mobile phones are smarter and tablets are all the rage. Now, social media is a daily staple and staying connected to the world’s biggest event is easier than ever before.
Not only will the Olympic audience have access to immediate updates on events, but you can bet athletes will be in on the action. In fact, the players will have to abide by a number of rules and regulations if they want to stay active online during the competitions.
In the guidelines set by the International Olympic Committee, participants and accredited persons are encouraged to engage with the public via social platform, but required to abide by standards.
“It is entirely acceptable for a participant or any other accredited person to do a personal posting, blog or tweet … however, any such postings, blogs or tweets must be in first-person, diary-type format and should not be in the role of a journalist – i.e. they must not report on competition.”
If you’re interested in checking out additional guidelines, go here.
The Olympics also has official portals including a branded Facebook page, Twitter handle, Tumblr and even Instagram. The official IOC created an “Olympic Hub” which consolidates all the social media networks.
So what can we expect as we prep for the July 27th? Proactive Olympic-centric social media campaigns from sponsors. McDonald’s has spent millions on its “we all make the games” campaign, and other key players are also involved including Visa.
Also intriguing is how the Olympics will try to contain the content of the events. With smartphones and the ability to upload content immediately, it will be hard to maintain exclusivity. For broadcasters like NBC who paid more than $1 billion for rights to the London Games, the Olympics Committee is faced with the job of ensuring no one uploads video to public sites.
If one thing is certain, the magnitude of social media in this coming Olympics is going to be record breaking.
About the author
Taylor is steered by the power of the pen. Having come from the prestigious creative track for copywriting at Brigham Young University, she understands the necessity for strategy, style and purpose. After graduation and taking a bite of the Big Apple while interning at Young & Rubicam, Taylor returned to Utah to craft and manage copy for us at PRMarketing.com. Aside from her wizardry with words, Taylor has a flare for fashion, and as a Floridian, is a sucker for the sun.