Four years ago a little known senator, Barack Obama, became the forty-fourth President of the United States of America. Experts suggest that one of the most influential factors for President Obama’s win in the previous election was his engagement on social media channels. Social media marketing is an often misunderstood and underutilized tool for politicians and even businesses. These channels have the ability to reach out to millions of users.
It is now another election year and there are plenty of opportunities for the presidential candidates to utilize social media. If we take a look at who has the most Facebook fans and Twitter followers, we can take an educated guess at who will win the 2012 presidential election.

Cartoons from:
Barack Obama
Mitt Romney
Ron Paul
Rick Santorum
Jon Huntsman
Lady Gaga
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About the author
James comes equipped with a bachelor’s degree in business administration and marketing with an emphasis in visual communication from BYU-Idaho. James has managed several small businesses, and has the ability to see the larger picture in every project for our clients. When he isn’t conceptualizing campaigns, James is cooking, shooting photography, playing soccer, hitting the slopes, or playing with his kids.

I will totally be voting for Lady Gaga for president this year. I’m hoping Kim Kardashian will run alongside her as Vice Prez.
There have been rumors that Newt Gingrich purchased a lot of his Twitter followers. I haven’t yet decided whether or not that was a good or bad PR move…I guess only time will tell.
Lady Gaga it is! I agree that social media is very underutilized for politicians. Obama did do a good job running at least his social media. Social Media is still a baby for politicians, but they are trying become more aware of it’s advantages and uses.
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