The CEO of Best Buy, Brian Dunn, recently resigned, and many financial analysts are saying that this is the beginning of the end for the electronic giant.  Whether or not that’s true, there’s no doubt that the Best Buy brand needs a major facelift if they want to remain a major player in the game. Brand irrelevancy is one thing both small and large companies  fear. I recently came … Read more

They are out there virtually everywhere: myriads of programs, processes and plans to help the average Joe think he can perform like a marketing Merlyn. “All you have to do is follow these simple steps,” they’ll tell you and many of them will even provide this “proven” plan free of charge. With dollars to be saved dancing in their eyes, the unwary marketer-to-be, a.k.a. company president, … Read more

Last month Oreo cookies celebrated 100 years, in honor of the milestone the company launched a major brand campaign online and in person for fans of the “world’s favorite cookie.” Oreo’s campaign provides a strong template for organizations wanting to celebrate a major milestone, whether they are one or 100. The cookie people love to “Twist, Lick, and Dunk” made its start in New York City’s … Read more

Among professional athletes, NBA players were some of the first to have prominent profiles on Twitter. Now the league is embracing that passion for social media by producing T-shirts with players’ Twitter handles instead of their last names above the jersey numbers printed on the back. Jeremy Lin, Carmelo Anthony and Chris Paul are now @JLin7, @carmeloanthony and @CP3. An NBA spokeswoman told Mashable the league … Read more

What company wouldn’t kill to have their name in the press as often as Apple? The thing is it is possible, even if you are not coming out with a new product that boasts a 90 percent market share like the iPad. Lessons Learned From Apple Apple constantly talks about the changes they are making to their current products, products they plan on debuting, and products … Read more

As an account executive I often get asked, “How do you do it all?!” Okay…not really. But as my own hardest critic, I do evaluate my work and contemplate how I might be able to manage everything more efficiently. Between client calls, staying informed on all projects, and receiving about one hundred emails a day, it can be all too easy for something to slip through … Read more

Apple has so much money they don’t even know what to do with it. The company has clearly grown tremendously and as proof, in December they marked a whopping $97.6 billion in profits. According to the Wall Street Journal, they could have bought major companies such as Hewlett Packard or even Goldman Sachs. However, the company instead took a different approach with their great sum of … Read more

Correction: Since then, it has been clarified that Jason Russell was not arrested, but rather detained. There are no charges pending against him. Healthy skepticism never hurt anyone. In fact, doing your own research before committing to anything is an excellent idea, which is why the nonprofit organization Invisible Children didn’t shy away from criticism two weeks ago after they launched their Kony 2012 campaign. However, … Read more