New Social Media for Men: Gentlemint

Mashable stated recently that some studies have shown women are more active social media consumers than men, except on Google+. The new social media network named Gentlemint, is changing that claim. This social media network is designed specifically for “manly men.”  The new site is similar to Pinterest, but without the cakes, dresses, and mushy love pins. Glen Stansberry, the founder of Gentlemint,  told The Art of Manliness Trunk that he “thought the idea of Pinterest was pretty cool, but wanted a community that was more man-friendly.”

A mustache theme has been integrated for the logo and to add a humorous flare. Stansberry wanted the logo to have the Teddy Roosevelt look. The site has already taken off and has sparked plenty of interest as an up-and-coming social media network. The site already has 634 active users on Facebook and 404 tweets. With all the buzz surrounding this new site, it has the potential to be just as likeable as Pinterest.

Just like Pinterest, Gentlemint provides plenty of brand development and social media marketing strategy opportunities. It’s a great outlet for companies whose main target market is men. Brands such as Gillette Razors, Old Spice, AXE, and Cabela’s can easily find themselves promoting their product to resonate with the manly men within. Some suggestions for building your brand on Pinterest can be easily applicable to Gentlemint as well, read more about brand development on these types of sites here.

Does that mean Gentlemint is reserved for males only? TimeNewsFeed may have said “This community runs on pure testosterone,” and  a person might assume that females would not be able to post pins or participate, but that is not the case.

“It really has less to do with being a male or female, or kittens or bacon, and more to do with encouraging users to add stuff around that theme,” Stansberry also told Mashable.

So there you have it. Men and women are both welcome to the new “testosterone” site, but keep the theme or pin it elsewhere.

Tags: brand development, Gentlemint, pinterest, social media marketing