Facebook has been swimming in hot water these last two weeks thanks to Inside Facebook reporting a decline of over seven million Facebook users in the United States, England, and Canada for May 2011. Facebook fired back with research from other companies that noted an increase, but not before the damage was done. Now, everyone is wondering the same things. Is Facebook fatigue starting to kick in? If so, how much energy should I put toward Facebook advertising?
The answers are in the numbers. More than half of American Internet users are on Facebook. Even if Facebook fatigue is happening, it simply cannot happen overnight. This means that regardless of what people say—Facebook is going to be around for a long time.
As a business person determining how you should spend your marketing time, it is crucial for you to put aside your concerns and realize that Facebook, the largest social media site, is still growing.
How to Use Facebook
There are lots of detractors who say that branding and promoting on Facebook does not work, but that’s because these businesses do not know how to create engaging content. An All Facebook report released two days ago shows that, on average, fan pages are only seen by 3 to 7.5 percent. Simply put, most businesses do not engage their fans. What does it matter if you create a page, get millions of fans, and then never interact with them? Unfortunately, this is the position most businesses find themselves in.
To benefit from your Facebook page you must continually create engaging content. Give visitors posts to read, videos to like, and photos to browse. Even better, come up with contests and events that people can compete in and interact with. The more likes and comments you receive, the more visible your page will become.
Now is the perfect time to jump in and build an interactive, engaging space on Facebook for current and potential customers. Just remember that on Facebook it’s all about constant quality.
About the author
Mary is a copywriter for PRMarketing.com. Before joining our team she worked as a copywriter at Euro RSCG Chicago and the Church History Library. She received her degree in advertising from Brigham Young University in Provo, Utah.