I recently had an interview with Mandy Alfrey of The Buzz, who is a Social Media Architect, coach, and frequent speaker/trainer at the Utah Business Experts. During the National Association of Realtors conference at which she was a speaker, she was kind enough to grant me a phone interview to share some of her vast reservoir of social media expertise.
We all know that business Facebook pages are growing fast in importance, but how they are set up and handled is even more important. Here are a few choice concepts Mandy has shared that can magnify the effectiveness of your social media marketing strategy:
Target your Page and your Posts
- With everything you post, ask yourself, “What is the end result I am seeking – what do I want to accomplish?
- In addition to that, ask, “Who am I targeting?” What you post needs to be relevant to your audience if you want to build trust and keep them.
- Be clear about what you want your audience to get from each post. Ask yourself, “What’s in it for the audience?” You’ve got to provide something of value if you want to grow readership. To accomplish this, you may have to take out what you want and post what the audience wants.
- Always have a branded Facebook business page that shows or illustrates your core message; 60-62% of visitors will stay on and “like” it if it’s that way.
- Make sure your landing page is set up so new visitors are always sent there first. This will increase your number of “likes.”
- Have an underlying theme behind all you do in your Facebook posts.
- Have this be consistent with your branding and the overall message and tone you want to convey.
- If your Facebook business page is for a floral business, for example, be sure to display a floral banner or background of some sort, appealing photos of your work, and posts about holidays, specials, gift ideas, and things related to the floral business and your customers.
- Be consistent and unmistakable in your message.
- Always be your true, authentic self. If you try to be something you are not, the reader is likely to pick up on it, and you will lose credibility.
- Go for engagement with your audience to get traction going.
- People are often drawn to personal Facebook profiles of people they see on business pages. Let them see a little about you there. When doing personal posts, remember that what you put on your personal Facebook pages is a reflection of you and never goes away.
Business to Business
- Businesses can only “like” other businesses.
- Anytime you mention other businesses, make sure you tag them so they (and their followers) will see it in their news feed, too.
- You will have to “like” the business before you can tag them.
- Once they’ve been liked, you tag them by putting an @ symbol immediately before the business name – which should bring it up in a list where you can just click on it.
- This will also increase the business exposure of your company.
- If your posts are relevant to the other business, they are more likely to “like” you back, increasing your exposure.
- If you “like” major groups and businesses that relate to what you do be sure to post and tag comments about them. Your posts will show up on that business or group’s page, and that can potentially lead to more business for you.
The list goes on, but what Facebook business page tips would you add to this list?
Our PR Director, Pat Parkinson, also offers some excellent Facebook advice. In this post, he explains how to more than quadruple your “likes.”
About the author
Marilyn thrives on the dynamic duo of order and organization. She is the Mary Poppins of operations; pulling from her purse of expertise, Marilyn has countless capabilities ranging from setting up and implementing accounting software to technical writing. A detail-oriented problem solver with experience in HR administration, taxes and business management, Marilyn is well equipped to keep whatever she touches running smoothly. Her hobbies include oil painting, landscape design and gardening, photography, interior decorating and anything involving travel. At the top of her bucket list is scuba diving on the Great Barrier Reef.