This post was written by Dan, a blogger with a background in social media. He currently works for a company called Who Is Hosting This?
Internet marketing can be very time consuming for beginners simply because there are so many successful models that can be duplicated. Every webmaster knows that his or her site will not survive without traffic and sales, but marketing can become confusing and overwhelming. Klout, a California company, has a new model that may take much of the pressure off of Internet marketing and place the focus on social media success in order to raise awareness and sales.
Do I Have Klout?
Your Klout score is a number between 1 and 100 that measures your overall influence on various social marketing platforms. Klout is a marketing company that calculates social media analytics across platforms like Google+, Facebook, Twitter and other social sites. The program categorizes this data and creates user profiles that can be assigned a score. The size of a user’s network and how followers interact with each site’s content can be measured in three ways that are called “true reach”, “network impact” and “amplification.”
How to Score
Klout’s true reach is based upon the quantity of active followers that read and respond to updates, tweets, and likes. Numerous messages sent and responded to will raise the true reach score. Amplification is a prediction score of how many or what percentage of followers may re-tweet, comment, or forward the message to others. Where your messages go and who responds to them raises your amplification score. Network impact refers to the computed influence value on the user’s friends and followers. When high ranking Klout users are moved to act upon your message, you rise in your ranking. This algorithm is purported to assess how persuasive a social media campaign is to move users to action.
How Does This Help Me?
The program evaluates important data points like how many inactive or “dead” accounts are linked to a user’s page. It ranks the influence or score of those that follow you, and how many unique mentions your page obtains across the Web. It also ranks the influence of those that are associated with your pages to determine overall value in the hopes of linking high scoring individuals with high scoring businesses. The objective is to acquire highly targeted publicity, which should be the business goal of all Internet entrepreneurs. Klout has a reward, or “perk” system in which other businesses give gifts and samples to top influencers in exchange for publicity. Top influencers receive perks based on location, topics and score.
If you use social media to make sales or to market other Internet ventures, you need to know your Klout score. Entrepreneurs can measure the success or failure of certain comments or tweets. Ideally, Klout could become an invaluable way to test keywords and phrases for activity and ultimately profitability. This program has the potential to drive additional awareness of your product or service which will convey more revenue to you.
About the author
PRMarketing.com develops modern marketing strategies that drive results for serious corporations. Our teams of designers, public relations experts, award-winning journalists and savvy marketers create powerful campaigns that will increase your lead flow and revenue. We tailor marketing and public relations programs to your specific needs. Whether you are a small startup, or a well-established organization, we will improve your sales and bring exposure to your brands and messaging.