After a previous post I wrote concerning Facebook business pages, I was approached by a writer for Amex Open Forum and asked further questions about ways to maintain these types of pages. The article turned out great, so I thought I would share just a few more additional insights that may help improve your efforts. 1. What’s the biggest piece of advice you have for a … Read more

Whether you love him or hate him, you have to give him props.  Justin Bieber is a marketing wizard, and it doesn’t look like he’s going to slow down anytime soon.  Ever since his first album, My World, came out in 2009, the kid has been unstoppable. You may be asking yourself at this point “How is this 17 year old kid a marketing genius?”  I’ll … Read more

The phrase “writer’s block” can arguably be the two most hated words for any blogger, website owner, or content strategist. It’s easy to understand why because it doesn’t take much for writers to start feeling worn out, bogged down, or completely out of ideas. However, creativity is never too far away if you know how to look for it. I have five suggestions that can help … Read more

I don’t know what year it switched for me when Super Bowl commercials became more interesting than the game itself, but I’m pretty sure it happened when I first heard the word “Bud” croak out of a frog. It just so happens that it was the same year Steve Young and the San Francisco 49ers were pounding on the San Diego Chargers. When I was watching … Read more