Do You Know Your Klout Score? What Does This Mean as a Marketer?
This post was written by Dan, a blogger with a background in social media. He currently works for a company called Who Is Hosting This? Internet marketing can be very time consuming for beginners simply because there are so many successful models that can be duplicated. Every webmaster knows that his or her site will not survive without traffic and sales, but marketing can become confusing and overwhelming. Klout, a California company, has a new… Read more…
How to Create Continually Captivating Web Content
This post was written by Sam, a blogger who specializes in website conversion rate optimization and other online sales conversion services. As Google continues to emphasize the importance of quality content over tricky SEO practices, the complexion of Internet marketing is slowly changing. Where once every self-proclaimed guru on the Web was eager to sell you a million backlinks for one low, low price, there is now a consensus that bloggers need to help each… Read more…
4 Stellar Interactive Videos: thinking outside the box
If you can muster up 1% more creativity than your competitors, you have an 80% higher chance of achieving the upper hand (I made up that stat, but 78% of stats are made up anyway). Too many small businesses settle for little creativity in place of stability. The risk and cost of jumping outside the box can seem somewhat foreboding. But thinking outside the box is exactly what a few interactive marketers did for some… Read more…
To Land Stories in the Media, Think Like a ‘Dead Stonefly’
3 Ways to Get More Media Coverage In “A River Runs Through It,” Paul Maclean (played by Brad Pitt in the movie) hooks up with a monster fish. The fish streaks down the river like a lightning bolt. To keep the fish on the line, Paul jumps into the river and is swept downstream. He finally brings the fish to the bank, holds it up by the gills and smiles to his father and brother…. Read more…
How Taco Bell Can Fix Beef-Gate
The news about Taco Bell’s bad beef is spreading everywhere fast. If you haven’t heard, the claims are its beef is barely beef at all. An Alabama law firm says only 36% of Taco bell beef is actually beef. The other 64% is just stuff that looks like beef. It’s always interesting to see how corporations respond to these types of situations. Here’s how Taco Bell fought back. Also check out Taco Bell’s own ad… Read more…
Why Churchill Never Used Jargon — And Why You Shouldn’t Either
Winston Churchill was the man – and not just because he held off history’s most evil murderer when no other European nation could. He was the man because he was a great leader and a brilliant communicator who was able to rally his country in its darkest moments. One of Churchill’s most famous speeches portrayed his excellent communication skills: We shall go on to the end, we shall fight in France, we shall fight on… Read more…
