Social Media Smorgasbord (With Dessert)
As a kid growing up, there was nothing I liked better than going to a smorgasbord-type restaurant to eat and eat and eat whatever I wanted to. Because of the great variety, it was always a safe bet for everyone to enjoy dinner. Well, here’s a smorgasbord of ideas and tips from past PRMarketing.com blogs on how to make your social media marketing campaign a more memorable and effective experience for your target audience. So… Read more…
Google Disavow Tool: Eggs With Spam?
The launch of Google’s much anticipated “Disavow Links” tool on Tuesday brought to my mind a much more interesting question: how on earth did the term “Spam” get pinned to all things unsolicited or repetitious? Watch on … though you may never see spam again without smiling! It’s easy to see how the term “spam” was spawned from the priceless 1970’s Monty Python skit, Spam, Spam, Spam: Now that this weightier matter… Read more…
17 Stellar Spam Email Solutions
Once upon a time I felt like the Queen of Spam, receiving hundreds of unsolicited emails each week. It got to the point where the best way to wade through the contents of my inbox was by repeatedly hitting the delete key. Sound familiar? You are probably as unwilling to give up online shopping and accounts as I am. The problem is that myriads of companies, in addition to the bots and scripts that search… Read more…
25 Blogging Facts That Will Knock Your Socks Off
Have you ever wondered, like me, where the crazy word “blog” came from? Well, the original term for this type of content was “web log.” Since its slow start around 1984, blogging has exploded into one of the world’s primary methods of sharing information. And in spite of its current size, this snowball will undoubtedly pick up even more steam and size as it courses down the hill of time. Here’s a cross section of… Read more…
All You Need to Know About Writing and Using Google Alerts
Even though I work in a tech environment, I periodically like to remind myself that not everyone does; and even those who do, don’t necessarily know about and use all the cool tools available to them. Google Alerts is one of those tools that can be extremely useful to virtually anyone, and best of all, it’s free. What is a Google Alert? Available since 2003, a Google Alert is simply a system that sends you… Read more…
Online Marketing Definitions for Dummies: Part 2
As promised, I have gathered a second set of online marketing terms that you should learn and know as they pertain to online PR and Internet marketing. Outreach. In marketing this is the process of contacting individuals, organizations, and publications for the mutually beneficial purpose of becoming a resource for education, copy, etc. A press release, for example, would achieve far greater readership and potential success if outreach efforts put it on the front page… Read more…
Online Marketing Definitions for Dummies: Part 1
Have you ever been changed from being a participant in a conversation to being just a bystander when acronyms and terminology you don’t understand start flying around everywhere? Every business niche has its own twist on even familiar terms. Whether you are a company executive trying to understand if the marketing you are currently paying for is working, or you are looking at investing in marketing, here are the first few key, plain-English definitions of… Read more…
Doing It All, Having It All, and Other Lies We Tell Ourselves
I recently came to the stark realization that I’ve been living a lie most of my life. I’ve been one of those women who frequently get asked, “How do you do it all?” In asking that question, they are referring to my working full time at a marketing firm, working part time in real estate, keeping a large home clean, decorated and organized, keeping a three quarter acre lot blooming and beautiful, with time left… Read more…
4 Areas of Do-It-Yourself Marketing to Avoid
They are out there virtually everywhere: myriads of programs, processes and plans to help the average Joe think he can perform like a marketing Merlyn. “All you have to do is follow these simple steps,” they’ll tell you and many of them will even provide this “proven” plan free of charge. With dollars to be saved dancing in their eyes, the unwary marketer-to-be, a.k.a. company president, office manager, IT guy, or tech-savvy office flunky jumps… Read more…
How to Get The Most Out of Your PR–and Your Life
A friend recently shared this awesome Og Mandino quote on Facebook: “Remember the most difficult tasks are consummated, not by a single explosive burst of energy or effort, but by consistent daily application of the best you have within you.” We live in society where instant gratification has evolved from being just a catch phrase to almost being a way of life, and an expectation. While this may work just fine for some things, the… Read more…
