Crappy Rankings due to Google’s Latest Update? Hire an Online PR Firm
Google makes changes to their algorithm frequently. These changes affect how websites rank in the search engine results. However, none of their recent changes have had quite the effect as this week’s algorithm update. In fact, SEO.com’s Greg Shuey indicated that this update is one of the worst updates in years in regards to eliminating webspam. The Back Story Earlier this week, Google’s Matt Cutts announced that they are going live with an over-optimization algorithm… Read more…
A Lesson in Sales and Marketing
This week I was approached by another Internet marketing company. They wanted to partner by selling our content marketing services to their clients. I was intrigued. I saw dollar signs. Exactly how many potential clients are we talking about? Woot! Sign me up, partner! But three calls and 2 1/2 hours later, I was totally turned off. I definitely will not be working with them. All this wasted time could have led to a great… Read more…
Making it Rain: Public Relations and Media
Yesterday we hit a PR home run. We got one of our clients featured on eight different segments of a highly-viewed morning show. Piece of cake, right? Well, if you know what you are doing, yes, it can be. But even with the best story, it is sometimes hard to get a reporter to bite. If you want the attention of the media, we recommend the following five easy tips: Tip No. 1: How good… Read more…
Are You Memorable?
Our Chrysler Sebring died in the middle of the freeway during evening rush hour. For about 90 minutes, we were really scared, and knew it was a short amount of time before a semi plowed into our car and we ended up in the ER. The good news, we made it through the evening without injury. The bad news, our Sebring was not repairable. What did we do? We started researching various charities so we… Read more…
