Have A Happy Social Halloween
You may not get the day off of work for the upcoming holiday Halloween, but it is still a holiday, and a favorite holiday for many. Halloween actually provides a great opportunity for you to connect with consumers and share their enthusiasm for something unrelated to your product or services. There are plenty of things you can leverage during Halloween on your social media just for the sake of connecting without trying to sell something…. Read more…
The Rise And Fall Of @FiredBigBird
If you tuned into Twitter as you watched the big #denverdebate, then you may have heard of the insta-famous (yet short-lived) account @firedbigbird. I first noticed a tweet that read, “5 minutes ago, @firedbigbird had 32 followers. Now it has 1,700 and growing. Beautiful Internetz. #debates.” By the time I checked out the @firedbigbird profile (seconds later) it had already topped 2,000 followers. Every time I refreshed the page, @firedbigbird’s numbers were growing! As the… Read more…
There Are No Original Ideas
This summer while attending a concert, my husband and I ran into an old friend. After a quick five minute catch up, we went our separate ways. In the relatively short time since we’d seen this friend last, the guy had managed to co-start a successful bottled water company. While discussing how lucky this kid was to be in the bottled water business and making bank in his twenties, I had an epiphany! You don’t… Read more…
How To Make People Like You, Instantly!
My friend from England recently paid me a visit here in America and one evening she was craving steak. We ended up taking her to Texas Roadhouse, a steakhouse in our area. Once seated, we were asked if it was anyone’s first time dining there and we told our waitress that it was her first time at the restaurant. Shortly after taking our order, the manager arrived at our table with a generous sample of… Read more…
Demographics Vs. Psychographics
The common question in social media marketing, “What is our demographic?” needs to be rethought. Demographics bring back incomplete answers that will not give you a complete story on your target audience. Demographics tell people very basic information about our target audience. In order to paint a full picture, we need to look at psychographics. Psychographics help us predict what customers will do, and why they are doing it. Psychographics give us better insight into our… Read more…
