Authors

Brad Smith

Brad's obsession to make everything neat and orderly didn't manifest itself until he left his childhood home and ventured into a house full of miscreants who couldn't cook, clean or keep mushrooms from growing on the side of the bathtub.

Since that day he has spent over nine years with companies helping them improve their processes, work more efficiently and return better results to customers. To date Brad's tally for increased revenue totals over 3 million dollars.

Brad's work experience includes Fortune 500 companies such as Morgan Stanley, Discover Card and Aflac. Besides saving the world one client at a time, Brad teaches his wife and four month old son how to play baseball. One of his proudest moments was when someone asked about a baseball rule and his wife knew the answer. Score.

Posts by Brad Smith:

PR on a Budget

Managing a PR campaign on a budget is not always easy. However, there are ways that you can make a PR campaign, and your life, a lot simpler. I believe in simplicity. My job as the director of client services requires me to contact multiple clients every single day to help plan PR campaigns and offer the best advice. It also requires that I stay on … Read more

Online PR Lessons We Can All Learn From Apple

What company wouldn’t kill to have their name in the press as often as Apple? The thing is it is possible, even if you are not coming out with a new product that boasts a 90 percent market share like the iPad. Lessons Learned From Apple Apple constantly talks about the changes they are making to their current products, products they plan on debuting, and products … Read more

Best Super Bowl Commercials From a Marketing Perspective

I don’t know what year it switched for me when Super Bowl commercials became more interesting than the game itself, but I’m pretty sure it happened when I first heard the word “Bud” croak out of a frog. It just so happens that it was the same year Steve Young and the San Francisco 49ers were pounding on the San Diego Chargers. When I was watching … Read more

Public Relations and the BCS Championship’s Similarities

The BCS Championship game tonight between two SEC rivals, the LSU Tigers (#1) and Alabama Crimson Tide (#2), is going to be a tough battle after the 9 – 6 game back in November 2011. Getting to this game did not happen with a one game effort, nor was it determined because they ran one play extremely well; instead, it was a continual effort week in … Read more

10 Ways to Not Mess up Your Holiday Email Marketing Campaign

December is the perfect time for businesses to make that last push to increase their bottom line for the year. For those businesses still scrounging to get holiday emails out, here are the top 10 tips that will help your email marketing campaign increase revenue. For those who may already have their campaigns ready, these tips will show you how to improve your next campaign. 1. … Read more

I May Have Lost Your…

The Teenager Epidemic Do the results of your email marketing campaign leave you feeling like a teenager screaming “No one ever listens to me”? If so, you’re not alone. You are part of an epidemic with symptoms of high complaint rates, low click-throughs and most importantly, low open rates. Luckily, there are tips and tricks to consider to make your email marketing campaign more effective. Your … Read more

Is Affiliate Marketing Another Dotcom Bubble Ready to Burst?

Affiliate marketing is here to stay because it is built on the backs of established companies.

Give Blog Surfers Something to Ride

Blogs have become like satellite TV channels, there are far too many, and most of them are a waste of your time. How do people find the good ones? Blog surfing. Once a blog surfer finds a blog to ride they subscribe through an RSS feed. With more than 151 million searches a month on “what/how to blog”, you aren’t alone in wondering what to write. … Read more