How to Measure Your Social Media ROI
There is nothing more important to executives than crunching numbers, or so it would seem. ROI is usually all the talk and has been for years. But what about an ROI on social media? How do you measure it when so few companies use it to actually sell products? The answer may surprise you: You don’t, or at least you shouldn’t. Gauging Social Media Success The stats that should get the most attention are the… Read more…
Steve Jobs Quotes Applied to Internet Marketing
Sometimes trends change and people want something different. As Steve Jobs says bluntly the problem is “people don’t know what they want until you show it to them.” The truth is people have a hard time telling you what they want because they have a limited imagination of what is possible. As a company, your number one purpose in marketing would be a lot easier if you recognize and establish what that purpose is. I… Read more…
PR on a Budget
Managing a PR campaign on a budget is not always easy. However, there are ways that you can make a PR campaign, and your life, a lot simpler. I believe in simplicity. My job as the director of client services requires me to contact multiple clients every single day to help plan PR campaigns and offer the best advice. It also requires that I stay on top of current trends and look into the future… Read more…
Online PR Lessons We Can All Learn From Apple
What company wouldn’t kill to have their name in the press as often as Apple? The thing is it is possible, even if you are not coming out with a new product that boasts a 90 percent market share like the iPad. Lessons Learned From Apple Apple constantly talks about the changes they are making to their current products, products they plan on debuting, and products that they are discontinuing, etc. They don’t shy away… Read more…
Best Super Bowl Commercials From a Marketing Perspective
I don’t know what year it switched for me when Super Bowl commercials became more interesting than the game itself, but I’m pretty sure it happened when I first heard the word “Bud” croak out of a frog. It just so happens that it was the same year Steve Young and the San Francisco 49ers were pounding on the San Diego Chargers. When I was watching the Super Bowl growing up it was really all… Read more…
Public Relations and the BCS Championship’s Similarities
The BCS Championship game tonight between two SEC rivals, the LSU Tigers (#1) and Alabama Crimson Tide (#2), is going to be a tough battle after the 9 – 6 game back in November 2011. Getting to this game did not happen with a one game effort, nor was it determined because they ran one play extremely well; instead, it was a continual effort week in and week out. Public relations happens to be the… Read more…
10 Ways to Not Mess up Your Holiday Email Marketing Campaign
December is the perfect time for businesses to make that last push to increase their bottom line for the year. For those businesses still scrounging to get holiday emails out, here are the top 10 tips that will help your email marketing campaign increase revenue. For those who may already have their campaigns ready, these tips will show you how to improve your next campaign. 1. Use your brand name as the “from” address. Be… Read more…
I May Have Lost Your…
The Teenager Epidemic Do the results of your email marketing campaign leave you feeling like a teenager screaming “No one ever listens to me”? If so, you’re not alone. You are part of an epidemic with symptoms of high complaint rates, low click-throughs and most importantly, low open rates. Luckily, there are tips and tricks to consider to make your email marketing campaign more effective. Your Diagnosis Like anything, effort pays off. An email will… Read more…
Is Affiliate Marketing Another Dotcom Bubble Ready to Burst?
Affiliate marketing is here to stay because it is built on the backs of established companies.
Give Blog Surfers Something to Ride
Blogs have become like satellite TV channels, there are far too many, and most of them are a waste of your time. How do people find the good ones? Blog surfing. Once a blog surfer finds a blog to ride they subscribe through an RSS feed. With more than 151 million searches a month on “what/how to blog”, you aren’t alone in wondering what to write. A question you’ve probably asked yourself a hundred times… Read more…
