Authors

Alyssa Vincent

In her younger years, Alyssa spent hours on MySpace and dreamt about becoming the rock-band Green Day’s publicist. Now, Alyssa has a bachelor’s degree from the University of Utah and specializes in strategic communications and social media marketing; so, it looks like all those hours spent on MySpace weren’t a complete waste of time.

Alyssa discovered her knack for public relations during the golden years by organizing a blanket-making drive for her high school. She garnered a large amount of media attention around the event, and had she not been a student, the school might have gotten their hands on her as the new public relations coordinator. She continues to take initiative with the same ferocity for all our clients.

When she isn’t geeking out over technology, Alyssa enjoys going to concerts, snowboarding, and reading on her Nook.

Posts by Alyssa Vincent:

Belieb in the Power of Social Media

Whether you love him or hate him, you have to give him props. Justin Bieber is a marketing wizard, and it doesn’t look like he’s going to slow down anytime soon. Ever since his first album, My World, came out in 2009, the kid has been unstoppable. You may be asking yourself at this point “How is this 17 year old kid a marketing genius?” I’ll … Read more

Knowing Your Publics for Successful Brand Development

It is essential that businesses know who their publics are, and which ones are important—for both the sake of time and money. A public is any person or group of people who will form an opinion about your business. Some publics are more important than others, and thus deserve more of your attention. This concept is essential to grasp when it comes to online public relations. … Read more

Punk Rock Brand Management

It’s important for a company to manage their brand image in order to create loyal customers. After all, a brand’s value is limited to the extent that it can sell products. A brand is so much more than a logo or tagline though. A brand is the personality of the company, and the feeling evoked in consumers when they hear its name. Many financial advisors maintain … Read more

One Nation, Under Social Media

Social media played a critical role for the first time in the 2008 presidential election, and it doesn’t look like it will be going away anytime soon. Obama’s win over McCain is often credited to his campaign staff’s crafty use of social media, and it doesn’t look like the president will be giving up social media marketing this time around. Obama’s campaign staff recently created a … Read more

Using Pinterest for SEO and Marketing

Pinterest is the latest craze and social media platform that allows users to organize content they find on the Internet via “virtual pinboard.” A virtual pinboard is made up of a series of “pins” that users create from images. Users are also able to browse other user’s pins, re-pin their content, and follow pinboards they find interesting. Sounds simple enough, right? The Benefits of Pinterest Pinterest, … Read more