Alyssa Vincent

I graduated with my Bachelor’s degree almost six months ago, but today I will be walking in the University of Utah commencement ceremony to make it official. Since obtaining my Bachelor’s degree and entering the professional workforce, I have learned a few things that I wish I had been told before or early on in my college career. So in the spirit of the graduation season, … Read more

The CEO of Best Buy, Brian Dunn, recently resigned, and many financial analysts are saying that this is the beginning of the end for the electronic giant.  Whether or not that’s true, there’s no doubt that the Best Buy brand needs a major facelift if they want to remain a major player in the game. Brand irrelevancy is one thing both small and large companies  fear. I recently came … Read more

Last month I decided to purchase one of Papa John’s heart-shaped pizzas to surprise my hubby for Valentine’s Day. Papa John’s was promoting the pizza like crazy, and they estimated that they would sell 75,000 heart-shaped pizzas for Valentine’s Day 2012. In order to ensure that I would receive the hyped-up heart-shaped pizza, I placed my order online the day before. The pictures of the heart-shaped … Read more

Whether you love him or hate him, you have to give him props.  Justin Bieber is a marketing wizard, and it doesn’t look like he’s going to slow down anytime soon.  Ever since his first album, My World, came out in 2009, the kid has been unstoppable. You may be asking yourself at this point “How is this 17 year old kid a marketing genius?”  I’ll … Read more

It is essential that businesses know who their publics are, and which ones are important—for both the sake of time and money.  A public is any person or group of people who will form an opinion about your business.  Some publics are more important than others, and thus deserve more of your attention.  This concept is essential to grasp when it comes to online public relations. … Read more

It’s important for a company to manage their brand image in order to create loyal customers. After all, a brand’s value is limited to the extent that it can sell products. A brand is so much more than a logo or tagline though. A brand is the personality of the company, and the feeling evoked in consumers when they hear its name. Many financial advisors maintain … Read more

Social media played a critical role for the first time in the 2008 presidential election, and it doesn’t look like it will be going away anytime soon. Obama’s win over McCain is often credited to his campaign staff’s crafty use of social media, and it doesn’t look like the president will be giving up social media marketing this time around. Obama’s campaign staff recently created a … Read more

Pinterest is the latest craze and social media platform that allows users to organize content they find on the Internet via “virtual pinboard.” A virtual pinboard is made up of a series of “pins” that users create from images. Users are also able to browse other user’s pins, re-pin their content, and follow pinboards they find interesting. Sounds simple enough, right? The Benefits of Pinterest Pinterest, … Read more