Everyday I’m Tumbling
Last week, I started experimenting with the latest up-and-coming social network, Tumblr. Tumblr is a mico-blogging platform that seems to combine the newsfeed feature in Facebook with the conciseness of Twitter and the visual appeal of Pinterest. As I was playing around, I asked myself whether Tumblr is meant to replace WordPress as a blogging platform, or if it was another beast entirely. The answer I’ve concluded is: it depends. Tumblr Pros It’s simple. Tumblr,… Read more…
#HowToUseHashtags
As a social media junkie, two of the most common questions I get asked are “What’s a hashtag” and “How do I create/use hashtags.” Knowing how to use a hashtag is essential to any social media marketing strategy, but despite its debut on Twitter more than three years ago, many people still don’t know what a hashtag is. Hashtags are keywords or short phrases, written without spaces, with a pound sign (#) in front of… Read more…
How to Utilize Message Boards in Content Marketing
Have you ever wandered online into a message board? I’ll bet you have. Whether you found yourself there through search engines results or visiting a website directly, message boards are everywhere and they can be a great place for exchanging information and brand development. Message boards are online discussion websites where people can converse and network. They can have very broad topics or very specific topics. They can also have very specific purposes, or they… Read more…
Eight Tips for Students Interested in a Public Relations Career
I graduated with my Bachelor’s degree almost six months ago, but today I will be walking in the University of Utah commencement ceremony to make it official. Since obtaining my Bachelor’s degree and entering the professional workforce, I have learned a few things that I wish I had been told before or early on in my college career. So in the spirit of the graduation season, here are eight tips I have for students who… Read more…
Don’t Be the Next Best Buy: Know When it’s Time to Give Your Brand Development Strategy a Facelift
The CEO of Best Buy, Brian Dunn, recently resigned, and many financial analysts are saying that this is the beginning of the end for the electronic giant. Whether or not that’s true, there’s no doubt that the Best Buy brand needs a major facelift if they want to remain a major player in the game. Brand irrelevancy is one thing both small and large companies fear. I recently came across this useful blog post outlining the “10 Signs… Read more…
What You See Isn’t Always What You Get
Last month I decided to purchase one of Papa John’s heart-shaped pizzas to surprise my hubby for Valentine’s Day. Papa John’s was promoting the pizza like crazy, and they estimated that they would sell 75,000 heart-shaped pizzas for Valentine’s Day 2012. In order to ensure that I would receive the hyped-up heart-shaped pizza, I placed my order online the day before. The pictures of the heart-shaped pizza on Papa John’s website looked fantastic! I was… Read more…
Belieb in the Power of Social Media
Whether you love him or hate him, you have to give him props. Justin Bieber is a marketing wizard, and it doesn’t look like he’s going to slow down anytime soon. Ever since his first album, My World, came out in 2009, the kid has been unstoppable. You may be asking yourself at this point “How is this 17 year old kid a marketing genius?” I’ll tell you why: it’s because he knows how to… Read more…
Knowing Your Publics for Successful Brand Development
It is essential that businesses know who their publics are, and which ones are important—for both the sake of time and money. A public is any person or group of people who will form an opinion about your business. Some publics are more important than others, and thus deserve more of your attention. This concept is essential to grasp when it comes to online public relations. KFC & PETA: A Hate-Hate Relationship Take KFC for example. … Read more…
Punk Rock Brand Management
It’s important for a company to manage their brand image in order to create loyal customers. After all, a brand’s value is limited to the extent that it can sell products. A brand is so much more than a logo or tagline though. A brand is the personality of the company, and the feeling evoked in consumers when they hear its name. Many financial advisors maintain that a company’s brand is its most important asset…. Read more…
One Nation, Under Social Media
Social media played a critical role for the first time in the 2008 presidential election, and it doesn’t look like it will be going away anytime soon. Obama’s win over McCain is often credited to his campaign staff’s crafty use of social media, and it doesn’t look like the president will be giving up social media marketing this time around. Obama’s campaign staff recently created a humorous Tumblr account to kick-start his 2012 campaign. I… Read more…
